Posted August 24, 2020 in Podcast

You Repeat the Pattern Until You Get the Lesson with Brooks Hollan

You Repeat the Pattern Until You Get the Lesson with Brooks Hollan

Are you living up to your full potential?

Have you ever felt that you’re working a job that doesn’t bring out the best in you, or that you could be doing more to contribute to the world? Often, people go into hiding from society — they recede into their comfort zones rather than share their gifts with humanity and grow in their purpose. 

My guest today knows all about getting out of his comfort zone to help others and grow in his purpose. He hid from the world for almost two decades, but now he’s helping others with their businesses and personal growth. 

Guys, I’m so happy to have my friend, Brooks Hollan, on the Reaching Beyond podcast today. Brooks is an incredibly genuine person and has such a kind heart. We had a lot of fun and covered many helpful subjects, including the importance of mindset, bringing awareness to your life, improving your business by addressing personal problems, and coming out of hiding to share your gifts with the world. 

Without further ado, let’s get into the interview. 


Who Is Brooks Hollan? 


Brooks Hollan is a successful entrepreneur responsible for co-creating two multiple 7-figure businesses. He co-created Natalie Jill Fitness with his wife, Natalie Jill. Natalie Jill Fitness helps individuals lose weight and overcome limiting beliefs by creating healthy meal plans and exercise routines. He also has a great deal of experience helping business owners and entrepreneurs expand their businesses and improve their lives. He now operates a coaching program called Into the Light, where he guides people out of hiding to help them find their natural gifts and share them with the world. 

Brooks also has a background in athletics and the Navy. He was a 2000 Olympic Trials qualifier in swimming. He graduated from the United States Naval Academy in 1998 and served as a Naval Officer from 1998 to 2003. 

I had the pleasure of meeting Brooks at a Mastermind last fall, and he helped me so much during a challenging moment in my life. I was having a complete breakdown, and Brooks was there for me and helped me get through what was happening. He listened to me and guided me through that difficult moment of my life.

Something I love about Brooks is that he is one of the most genuine and vulnerable people you will ever meet. He has a huge heart, and he is doing a fantastic job helping people with his program. His journey and advice will help you grow in your talents and step out of your comfort zone, so let’s get into it! 


Brooks’ Navy SEAL Journey


Long before he started two immensely successful businesses and began his coaching program, Brooks trained to become a Navy SEAL. During his time in the program, Brooks learned valuable lessons in mindset and perseverance.

Brooks didn’t initially join the military to enter the Navy SEAL program. He was interested in becoming part of the Marine Corps. During his time in the Naval Academy, he became interested in the SEAL program because he discovered that they mostly work from the water. Brooks felt that the SEAL career path was right for him because he had an extensive background in swimming. He was accepted into one of the 15 open slots in the SEAL program his senior year in the Naval Academy. 

The Navy SEALs have a famously arduous training program that pushes its participants to their physical limits. When you mentally picture a Navy SEAL, how do they look? Are they in amazing shape? Brooks described how the most important part of getting through the physically demanding training is actually mindset rather than fitness: 

“I think the biggest thing that people assume about SEAL training is that all of these guys look like guys you see in the movies. They picture these bodybuilders. … The thing that people really miss is the internal fortitude. It’s never giving up. It’s the mindset. It’s the belief set. … It’s a thousand times more important than just the physical attributes or the physical traits.” – Brooks Hollan

Internal fortitude, mindset, and beliefs are your most essential tools for accomplishing what you’re striving for. Achieving success is a lot like the Navy SEAL program — it’s more about mindset and perseverance than about physical traits. 

Have you ever had to work consistently on something that was both physically and mentally demanding? Maybe the demanding task involved going back to school or completing a project for your business. The most important tool for handling the difficult task wasn’t your mental or physical capacity — it was your mindset to persevere and get it done even though it was incredibly difficult. Brooks continued discussing the importance of mindset by observing that succeeding in the SEAL program is about consistency:

“The thing about SEAL training is [that] no one thing is that hard. It’s just doing it back to back to back 10 [to] 15 hours a day … for six months. Like there’s no one impossible thing. It’s just the consistency. It’s doing something that’s tough ten times a day and doing that every day.” – Brooks Hollan

Like Brooks and others who have undergone SEAL training, you need to stay consistent when doing difficult things. Determination and tenacity will get you positive results in your business, career, or whatever you’re striving toward! 


Bringing Awareness to Overcome What Is Holding You Back 


Brooks was dropped from the SEAL program, but he eventually learned an invaluable lesson from the experience about developing awareness and improving himself. Brooks was initially devastated when he was dropped from the program:

“I did hell week. I did every run, swim, shoot. I did everything. And then I got dropped 13 days till graduation. That really set me in almost like a two-decade tailspin. … Like my confidence was just gone.” – Brooks Hollan

Despite his tireless work, Brooks didn’t complete the SEAL program. Because of his negative experience in the military, Brooks began a pattern of not completing what he started:

“One of my core things is life is an awareness game, and you repeat the patterns until you get the lesson. And I just kept repeating, and it took me a while of repeating this pattern to even realize it. … I would get to the end of something. And then I would just tail off and go do something else. Like I’d never finished. I never completed anything.” – Brooks Hollan

Have you ever found yourself in a cycle of repeating the same mistakes? Maybe you’re like the way Brooks was, and you’re in a pattern of failing to complete what you start, or maybe you repeat the mistake of approaching your finances with a scarcity mindset. If you fail to recognize life’s lesson for you, you’ll stay in the same negative pattern.  

Brooks found himself in his mid-30s with very few financial resources and a scarcity mindset. He began changing his path once he started bringing awareness into his life. He realized that he needed to take personal responsibility and start creating a new path. Brooks observed that life is about developing awareness to continue improving yourself: 

“[Life is] about constant growth, and it’s just like, our awareness is always evolving. … [Life is] not a destination. … I’m always learning, always increasing my awareness. I’m always stretching myself. I’m always finding and uncovering and getting ‘aha’ moments, and then not just getting the ‘aha’ moment, but then staying with it and applying it and staying in the discomfort.” – Brooks Hollan 

Brooks realized that he needed to continue working on himself. By shifting his mindset into taking personal responsibility and evolving himself, he co-founded multiple successful businesses and now expertly coaches entrepreneurs. 

Have you ever reached a point in your life where you were no longer developing? Life is about continuing your development rather than getting to a destination. You need to get out of your comfort zone and persevere in growing. Even if your career is going well, you can continue becoming better at what you do and make other positive changes to your life, whether they be social, physical, professional, or anything else!


Addressing Personal Problems to Improve Your Business


Brooks has a great deal of experience helping entrepreneurs improve their businesses. He shared excellent advice for overcoming a common problem that may be hurting your enterprise. He observed that the heart of every business problem is actually a personal problem: 

“Behind every business problem is an internal or a personal problem. It’s just showing up externally in the business. And a lot of times that’s usually the catalyst that will get people [to look internally] because it’s impacting the pocketbook.” – Brooks Hollan

People often fail to address their personal problems, and this can result in issues with their businesses. Brooks illustrated his point by describing how someone can mishandle a perfect business plan if they fail to address their internal problems: 

“If you haven’t done the work on yourself, you are going to self-sabotage, and your limiting beliefs and all of your things, you’re going to screw it up. Because yes, this plan works, [but] you’re just not equipped yet to execute it. And that’s what life is all about.” – Brooks Hollan

Has your personal life ever affected your work performance or business? If you fail to address your personal problems, you’ll inevitably bring that with you into work. You need to work on yourself and your belief system to optimize your business or career. In Brooks’ experience, beliefs play a key role in expanding a business:

“The guy that gets you off the ground to seven figures is not going to be the guy to scale you to nine figures or more. … There [are] different belief sets.” – Brooks Hollan 

You need to work on yourself and your belief system around money to improve your business. If you place limitations on your money mindset, your financial situation and business growth will only meet your limited beliefs. I myself used to have a scarcity mindset, and I struggled with my finances because of it. Once I shifted my mindset from scarcity to abundance, I greatly improved my financial situation. 


Coming Out of Hiding


After his time in SEAL training, Brooks retreated from public view. Brooks continued hiding even when he acquired success building businesses:

“[I] created two multiple 7-figure businesses with my wife. … And my wife’s got close to 3 million social media followers, but even during that, I hid behind the computer. I stayed on the backend, and I used to convince myself that was by choice. … It was easier because it was terrifying to have to put myself out there. … [I] had success, [but] I still didn’t have a belief set that matched it.” – Brooks Hollan

Brooks considered himself the invisible half of Natalie Jill Fitness, but he felt that he could contribute more to helping others by coming out of hiding: 

“You just get that feeling inside of your body. … It’s not that I didn’t like what I was doing, … [but] my soul knew that I was meant for more. … I was put here to do more than do stuff on a computer and hide there.” – Brooks Hollan

Brooks felt compelled to start the Into the Light program, where he helps others who are hiding from the world and not reaching their full potential:  

“It’s [for] the people that have been in the shadows, the people that have been in hiding, the people that have their gifts, but they let the perfectionism, the procrastination, the imposter syndrome, they let all the things stop them from taking action. They let all the things stop them from getting out there because that’s the stuff that crippled me for decades.” – Brooks Hollan 

Do you feel like you’re living up to your abilities? Maybe you feel that you have a greater purpose then what you’re currently doing, or maybe you feel like you’re hiding from the world. Brooks struggled with hiding for nearly two decades of his life, but he was able to step out of his comfort zone and start helping others. Now that he’s out of hiding and his comfort zone, he feels happier and more fulfilled, and you will, too, if you start living up to your full potential.

Maybe you need to pursue a career that brings out the best in you, or maybe you need to engage in philanthropy. You have special talents that you can share with the world to make it a better place, but you need to step out of your comfort zone to share your gifts. 


Reach Beyond with Brooks Hollan 


Guys, I had such a great interview with Brooks Hollan. His journey and advice were incredibly helpful, and it’ll especially help those of you who are not yet living up to your abilities. It’s essential that you develop awareness, continue improving yourself, and step out of your comfort zone to share your gifts with the world. 

Before you go, I want to share one last thought from Brooks that I find incredibly insightful. I asked Brooks how he defined “success,” and I absolutely love his answer:

“Success is not just a financial thing. … I think we really have to look at the fulfillment and whether you’re listening to your soul and whether you’re actually living your purpose because I’m sure we’ve all done stuff where maybe the money was great, but it wasn’t totally fulfilling. But when you’re living your potential, and you’re doing the things that you’re supposed to be doing, that’s success.” – Brooks Hollan 

Are you listening to your soul’s purpose? True fulfillment is a lot more than just money. Brooks discovered that fact when he stepped out of his comfort zone and started helping others. You’ll discover that fact, too, once you start living up to your full abilities and share your gifts with the world. 

Brooks is an incredibly warm-hearted guy and has such great life advice. After our interview, I felt inspired to strive forward in my purpose and live up to my full abilities. If you want to learn more from Brooks, check out his Into the Light program and his Instagram, @life_of_brooksie, where he shares a ton of great life advice and many cute pictures of his dog, Flops.

If you found this episode helpful, I’d be so thankful if you took a few seconds to write a five-star review on Apple Podcasts and share it with others who you think will benefit from Brooks’ advice. I’d also be incredibly grateful if you’d tag Brooks, @life_of_brooksie, and me, @kyle_depiesse, on Instagram, and share with us your greatest takeaways from the episode! 

Cheer to your success! I’m rooting for you.